Planning and statistics management tool for multi-client newsletter campaigns — complete back-office developed for HR Alert.
HrPartner
2021 – 2025My Role
- Full Stack Developer responsible for back-office design and development
- Mailchimp integration and multi-service Docker orchestration.
Context
HR Alert is a company specialized in HR newsletters. HrPartner is an internal tool I designed and developed over 4.5 years remotely from Namur, enabling campaign planning and detailed performance analysis.
Key Features
- Multi-client newsletter campaign management and publication back-office
- Mailchimp statistics visualization with detailed performance analysis
- Campaign scheduling and planning
- Multi-user and role management
Technical Highlights
- Laravel (backend) + Nuxt.js (frontend) architecture for the complete back-office
- Mailchimp API integration for campaign statistics retrieval and visualization
- Docker orchestration of multiple services (frontend, backend, Mailchimp service) with separation of concerns
- Close collaboration with cross-functional teams to translate business needs into product features
Tech Stack
LaravelNuxt.jsDockerMailchimp APIPugJSMySQL